UI Designer · Shopify & Product · Remote

ANA AKEMI

📍 São Paulo, Brazil → Worldwide

I design Shopify stores, web & mobile applications, and design systems that convert — from discovery research through final launch.

View Work ↓ Get in touch

Selected work

WORK

View case study ↗

Homepage

Product

Collection

About

Shopify E-commerce Las Vegas, NV

SWANNYS
CYCLE

Full Shopify rebuild for a premium Las Vegas bike shop. Replaced a failing checkout platform, brought their clean in-store aesthetic online, and built a community-first brand experience.

200+

SKUs structured

Checkout failures after launch

Phases delivered

Stretch

Shopify theme

View live store ↗

View case study ↗

Before

Homepage

Services

Bike fit

After

Homepage

Services

Product

Shopify Mobile-first Multi-location

CYCLE
SPORT

Fashion-inspired e-commerce redesign for a multi-location bike retailer. Rebuilt a 200+ SKU catalog into a browsable, mobile-first experience — starting with a client who shops 100% on her phone.

200+

SKUs rearchitected

50+

Nav subcategories

Mobile

Design priority

Multi

Location retail

View live store ↗

APP DESIGN

Mobile application case study in production — coming soon.

How I work

PROCESS

DISCOVERY
& RESEARCH

Client questionnaire
Competitive analysis
Reference mapping
Theme research & comparison
Live theme testing
Present 1–2 options

PAGE DESIGN
& BUILD

Page hierarchy
Homepage structure
Section logic for conversion
Typography & colour system
Mobile review
Product page templates

REVIEW &
REFINEMENT

Client walkthrough
Feedback & revision rounds
Navigation architecture
Smart collections
Pre-launch QA
Client sign-off

FINAL
LAUNCH

Domain connection
Live site audit
Analytics & pixels
Store settings
Client handoff & training
Post-launch check-in

About

WHO
I AM

I'm a UI designer based in São Paulo, Brazil, specialising in Shopify e-commerce, web and mobile application design, and design systems.

My process starts with real discovery: questionnaires, competitive research, reference mapping. Every decision is traceable back to something a client said, a competitor did wrong, or a customer genuinely needs. Design without research is just decoration.

I work in Figma daily — building everything from full Shopify stores to component libraries and interactive prototypes. I'm fluent in design systems thinking and have been building them since early in my career.

I'm remote-only — I've built stores and products for clients in Las Vegas, California, and beyond, from wherever I happen to be. Sports, travel, and technology keep me going between projects.

✈ Remote only · Available worldwide

Skills & tools

Shopify Theme Customisation Expert
E-commerce UI Design Expert
Figma Daily tool
Design Systems Strong
Web Application Design Strong
Mobile Application Design Strong
Discovery & Research Strong
Information Architecture Strong
Prototyping Strong
Shopify Admin & Liquid Working knowledge
Front-end Development Background

🚴 Sports ✈️ Travel 💻 Tech 🌍 Remote 🇧🇷 São Paulo

Career

EXPERIENCE

FRENGEE

Mar 2024 – Present

São Paulo, SP

UI Designer Current

Design Shopify stores end-to-end — UI, accessibility, and full launch delivery for clients across multiple industries.
Develop components for the Design System for web and mobile, ensuring consistency and scalability across all projects.
Create Figma prototypes; provide UX/UI recommendations to clients tailored to their audience and business goals.
Track team tasks in ClickUp and Jira; collaborate with senior management on new implementations.

UNBOX

Apr 2022 – Dec 2023

São Paulo, SP

UI Designer / Design Systems

Led the progression of the design system in collaboration with the development team, ensuring seamless integration and cross-product consistency.
Developed low, medium, and high-fidelity wireframes in Figma; maintained all design archives for team reference.
Documented design processes in Figma and Notion; managed stakeholder expectations with clear timelines.

AUTODOC

Sep 2021 – Mar 2022

São Paulo, SP

UI Designer

Initiated the development of a design system — created reusable components and established a scalable design framework.
Oversaw design-to-development handoffs; introduced style guides and design principles to a junior designer.

ORBE SOFT

Sep 2020 – Jan 2021

São Paulo, SP

UX / UI Designer

Conducted research and discovery; created moodboards, wireframes, detailed layouts, and interactive prototypes in Figma and Miro.
Ran checkpoint reviews at each phase; delivered final designs with complete developer handoff documentation.

SEMPRE IT

Jan 2020 – Sep 2021

São Paulo, SP

Front-end Developer